The year 2024 in K-pop was lively, marked by growth in overseas sales, but also questioned for its true impact. Despite industry contradictions and corruption coming to light, historic hit songs, viral tracks, and popular groups marked a successful year for many.
The year began with DAY6‘s standout success after nine years, gaining attention with surprise chart hits while the members were in the military. They continued strong with hits from their album “Fourever.” The year also saw the rise of other band-format artists, including LUCY, QWER, and WOODZ, who built loyal fanbases through frequent live performances.
aespa made a major comeback with hits like “Supernova” and “Whiplash,” succeeding due to a strategic shift that emphasized the individual personalities of the members and powerful performances. Meanwhile, ROSÉ’s collaboration with Bruno Mars on “APT.” created a viral hit and showcased her successful solo career alongside BLACKPINK members Jennie and Lisa.
A significant event of 2024 was the conflict between HYBE and Min Hee-jin, which raised concerns about the effectiveness of HYBE’s multi-label system and the role of creative directors in shaping K-pop. The conflict highlighted how NewJeans’ success was driven not just by the company’s system but by Min Hee-jin’s vision, leaving questions about the future of K-pop groups shaped by similar creative leadership. The outcome of this conflict could have a major impact on the industry in 2025.
Source: Daum
