Chungha has recently parted ways with her long-time management company, MNH Entertainment
From her time as an I.O.I member after “Produce 101,” Chungha quickly gained success as a soloist. However, her journey has taken an unexpected turn, leaving fans both saddened and supportive.
Chungha’s solo career, marked by hits like “Roller Coaster” and “Gotta Go,” reached its peak in 2019 with numerous awards. She even surpassed BLACKPINK Jennie’s “Solo” when they were promoting at the same time.
However, 2020 witnessed Chungha’s career showing down. Her July 2022 comeback with “Sparkling” seemed to have disappeared from the charts.
Early this year, Chungha bid farewell to MNH Entertainment after seven years. Fans anticipated a fresh start, but Chungha has yet to reclaim her former glory. Departing from the company with no control over social media accounts added to her challenges.
Chungha’s new agency, MoreVision, announced the search for a new fandom name, as the previous one, BYULHARANG, had been copyrighted. Continuous creation of social media accounts and fandom rebranding posed additional hurdles for Chungha, but her loyal fans continue to support her.
Netizens expressed their frustration with MNH Entertainment’s actions, particularly regarding the use of Chungha’s stage name and the acquisition of the fandom name. Despite the setbacks, fans are hopeful Chungha will overcome these challenges and make a successful return.
Seeing Chunga go from being the leading soloist of her generation to facing uncertainties, netizens left comments:
- “Ugh, it’s irritating when the company does this when an artist leaves them.”
- “Chungha is irreplaceable. The company let go of a gem.”
- “Seriously, this is the first time I’ve seen a company take away the fandom name.”
- “Is that company deliberately being so petty?”
- “Chungha’s first years as a soloist were smooth sailing, with great song choices and good achievements. Both Chungha and the company were on a winning streak. But who could have predicted the company becoming worse so quickly?”
- “Given their size, the company struggled to keep up. Ever since then, you can really see Chungha appearing less.”
