4th-Gen Girl Group CF Power Ranking Updated: Jang Wonyoung Still Untouchable?
The latest update on 4th-generation girl group members’ solo brand endorsements has sparked plenty of buzz online and once again, it’s Jang Wonyoung (IVE) topping the chart with an overwhelming 16 individual deals, proving her continued dominance in the commercial scene.
The chart, which includes names from IVE, aespa, NMIXX, and LE SSERAFIM, highlights who’s truly leading in terms of CF power in 2025. Let’s just say: the gap is real.
Jang Wonyoung & Ahn Yujin Lead IVE’s CF Empire
Jang Wonyoung is in a league of her own with endorsements across categories cosmetics (Innisfree, AMUSE), fashion (Miu Miu, Rolarola), coffee (Maxim), and even home appliances (Dyson) and games (Pokémon). She covers almost every lifestyle vertical imaginable.
Close behind her is Ahn Yujin, who’s also building a diverse CF portfolio, currently standing at 9 deals, including big names like CLIO, Kérastase, Lotte Milkis, and Caffé Pascucci.
aespa’s Karina & Winter: Solid Midfield Presence
Karina clocks in with 8 endorsements, many centered around beauty and fashion such as Musinsa Beauty, Labo-H, and Lacoste. Meanwhile, Winter holds 5 deals including Mamonde and Converse, showing strong presence but with a more specific brand identity.
NMIXX’s Haewon & Sullyoon Steady with Core Deals
Haewon and Sullyoon have 4 endorsements each, with names like New Balance, Sprite, and MLB. Their selection leans youthful and energetic, fitting NMIXX’s fresh image.
LE SSERAFIM’s Sakura & Kim Chaewon Trail But Make Statements
Sakura and Kim Chaewon each hold 1 deal, with Sakura linked to the minimalist fashion brand & Other Stories, and Chaewon as the face of Swarovski. Despite fewer deals, both represent global prestige brands proving that quality still speaks loud.
On forums Pann, fans were quick to react:
- They were always pointing fingers at other girl groups, saying they were getting dropped from ads and such, but in the end, it was LE SSERAFIM that completely collapsed after losing all their deals…
- If I were in their shoes, I wouldn’t want to use Kim Chaewon as an advertising model either.
- Ah, no wonder the LE SSERAFIM fans have been bashing Wonyoung so much lately—turns out they were freaking out because even the last remaining ad, Jim Beam, replaced her as their model. LOL.
- Some fans always criticize other idols and drag Jang Wonyoung into it.
- Jang Wonyoung and Karina are seriously doing really well.
- Jang Wonyoung is now at her 16th (advertisement/model deal), insane…
As the CF race among 4th-gen queens heats up, it’s clear that brand power in K-pop continues to evolve—not just by popularity, but by image, versatility, and marketability. With comeback seasons approaching, don’t be surprised if these numbers shift again.
