A netizen recently pointed out a report about SM’s performance revenues in 2024 compared to last year, making it a hot topic on Nate Pann. As in the report, SM’s sales in 2024 recorded an increase of 3% compared to 2023 sales. However, its operating profit and net profit witnessed huge minuses of 22.85% and 99.42%, respectively.
In this regard, the netizen wondered, “SM’s sales in 2024 were much higher than that of 2023, but why was its 2024 net profit only 400 million won while it was 82.6 billion won in 2023? It’s not even 40 billion or 4 billion, but only 400 million? Net profit -99%? Where did they spend all the money?”
Replying to the topic, other netizens commented:
- Just found this pic. Is this real? Hey HYBE bugs, explain it
*Caption in the image:
SM sales 242.2 billion/net profit 1.6 billion
HYBE sales 527.9 billion/net profit 1.4 billion*
- HYBE fans don’t have the right to mock fans of other agencies about net profits, actually
- Wow, HYBE bugs are working hard here. They flocked in as soon as the topic was posted ㅋㅋㅋㅋㅋ I feel so sorry for you guys for spending all your lives chasing after SMㅋㅋㅋㅋㅋ
- HYBE bugs, what is this? *inserting an image of an audit into HYBE in 2024*
- They gave away 1.3 billion won in dealing with its rival company. That’s why this happened
- To HYBE fans, SM idols are all failingㅠㅠ They keep saying HYBE has top artists who are famous globally but I’m surprised that their net profit is only 2.9 billion? HYBE bugs, just explain it