On March 7, Jennie unveiled her first solo studio album “Ruby” marking a defining moment in her artistic evolution. Drawing inspiration from Shakespeare’s “As You Like It,” the album delves into themes of birth, love, faith, and reaching one’s pinnacle. The iconic line, “The world’s a stage, and all the men and women merely players,” serves as a foundation for the album’s concept, reflecting Jennie’s journey in the limelight.
Comprising 15 tracks, “Ruby” opens with “Intro: JANE with FKJ” and concludes with “Twin.” At its core is the title track, “like JENNIE,” a bold statement of confidence and individuality. Through razor-sharp lyricism and unshakable swagger, Jennie reaffirms that no one else can take her place – she is unapologetically herself, forging her own path.
A standout feature of “like JENNIE” is its electrifying rap delivery, a testament to Jennie’s raw talent. Prior to the album’s release, she teased fans with tracks like “Mantra” and “Love Hangover,” both carrying a more mainstream appeal. However, just before the full album dropped, she unveiled “ExtraL,” a hard-hitting hip-hop anthem that set the tone for the album’s fearless direction. “like JENNIE” follows suit, packing an unforgettable punch in just 2 minutes and 4 seconds, igniting the album with unfiltered energy.
The music video, released alongside the album, takes viewers on a visually stunning journey as Jennie battles against artificial narratives and fabricated identities, ultimately reclaiming her true self. With bold styling, striking cinematography, and commanding performances, she captivates audiences, reinforcing her status as a global trendsetter.
Beyond its fearless attitude, “Ruby” boasts an impressive roster of collaborations, featuring international heavyweights such as Childish Gambino, Doechii, Dominic Fike, Dua Lipa, FKJ, and Kali Uchis. Yet, despite its global appeal, the album remains deeply rooted in K-pop, most notably in “like JENNIE”’s Korean rap section. While its intro and hook are in English, Jennie’s verses deliver biting Korean punchlines like “Yes, I’m guilty – am I a sinner for being this great?”, further cementing her unique voice in the industry.
Jennie’s artistic vision extends beyond music. Tracks like “Seoul City” pay homage to her roots, while “ZEN“’s music video integrates traditional Korean aesthetics. She stuns in regal ensembles inspired by the golden crowns of the Silla Dynasty’s Cheonmachong tomb, and her intricate hairstyles draw from Korea’s historic “gatchae” (A large, elaborate wig worn by noblewomen) and “tteoljam” (A type of ornamental hairpin with dangling decorations), seamlessly blending heritage with modernity.
By expanding her creative horizons without losing sight of her identity, Jennie proves once again why she is K-pop’s most dazzling “Ruby” – a gem that refuses to be confined, shining brighter than ever.
Sources: kbizoom