As of 11 AM on March 13, the outdoor fashion brand Eider has erased all images of actor Kim Soo-hyun from its official social media platforms. Previously, Kim Soo-hyun was prominently featured alongside IVE’s Wonyoung in the brand’s promotional campaigns. However, after the recent wave of controversy surrounding the actor, only Wonyoung’s images remain on Eider’s social media pages.
This move comes in the wake of serious allegations made by the family of the late actress Kim Sae-ron. According to claims, Kim Soo-hyun and Kim Sae-ron were allegedly in a secret relationship for six years, starting when she was just 15 years old. The controversy escalated when private messages, photographs, and handwritten letters surfaced online, suggesting a close connection between the two.
In response, Kim Soo-hyun’s agency, Gold Medalist, has strongly denied these allegations, calling them baseless and untrue. The agency has announced its intention to take legal action against the spreading of false information and has promised to provide clear evidence to refute the claims.
Despite the denial, the controversy has already had a significant impact on Kim Soo-hyun’s public image, with brands seemingly distancing themselves from him. Netizens have been closely following the unfolding scandal, with divided opinions on whether the accusations hold any truth. Many are now awaiting further statements from both Kim Soo-hyun and Eider to clarify the situation.