Recently on June 29, The Black Label’s co-ed group, ALLDAY Project, appeared on the SBB radio show “Cultwo Show”, drawing attention with their various revelations.
In particular, among the topics discussed on this day was the reason behind the group’s name, “ALLDAY Project”. According to member Annie Moon, the name was selected by BLACK EYED PEAS’s will.i.am.
“Our co-ed senior, BLACK EYED PEAS’ Will.i.am, when saw the 5 of us, the word came to his mind is ‘ALLDAY’. That’s how we ended up with the name”, she said. The comment has sparked discussion, especially after an Australian rapper previously criticized the group for this name.
To specify, Australian rapper Allday previously ignited controversy online after publicly accusing the K-pop group ALLDAY Project of infringing on his trademark. Taking to social media, the rapper declared, “I have a trademark on the name Allday. Maybe I don’t have 20B streams like that kpop which mostly sucks by the way. But I do exist and own the trademark to my name. Prepare for the greatest legal battle of all time.”
The statement, which directly references the Korean group without naming them, quickly spread among both Western and K-pop communities, drawing attention not only for the trademark claim but also for the harsh swipe at the K-pop genre.
In a follow-up comment, Allday doubled down on his criticism, this time targeting fans of the genre: “If you enjoy k-pop you may be entitled to compensation for having lead in your drinking water.”
His remarks have been widely criticized as disrespectful and inflammatory. While the legal validity of his trademark claim may become a point of contention, many online have taken issue with the way he chose to address it—blaming K-pop fans instead of keeping the focus on the potential legal dispute.
As of now, there has been no public response from ALLDAY Project or their agency. However, fan communities have begun organizing to defend the group, and discussions of potential legal ramifications and cultural insensitivity are intensifying across platforms.
This dispute is now not only a trademark issue but a flashpoint in the ongoing global dialogue around cultural respect and intellectual property in the entertainment industry.