On April 9, Lacoste unveiled a set of images featuring IVE’s An Yujin dressed in an iconic green dress of the clothing brand, confidently posing with her signature charisma and sleek figure. According to the post, An Yu-jin has been selected as the ambassador for the Lacoste. It is also revealed that An Yujin will lead Lacoste’s 2025 Spring/Summer campaign, taking part in domestic and international promotions.
Known for her radiant charm and energetic spirit, Yujin has risen as a fashion icon among the MZ generation (Millennials and Gen Z). Lacoste praised her artistic edge and trend-setting sensibility, which align perfectly with the brand’s image.
“She represents the contemporary, sophisticated yet casual style that Lacoste stands for,” a brand representative noted, adding, “Yujin embodies the core values we want to express, especially within the Korean market.”
Yujin’s partnership with Lacoste began last month when she attended the 2025 FW Fashion Show at Roland Garros Stadium in France, marking her official debut as the face of the brand. Reflecting on the collaboration, Yujin said, “As a K-pop artist, I’m constantly trying new styles and pushing creative boundaries that spirit aligns with Lacoste’s philosophy. I’m excited to represent the brand’s timeless elegance not only in Korea but on the global stage.”
It is also known that with this, An Yujin has secured her 9th personal ad outside of IVE, and her ad repertoire even includes famous names such as Pokémon and Clio. Reacting to this, most netizens are impressed, leaving comments such as, “She’s doing well and will continue to hit big”, “She really suits Lacoste,” and “She has been announced as a model for 3 brand within just 2 weeks, it’s astounding!”
