Shinsegae Heiress Annie Moon Stuns with Chairman’s Surprise Entrance During Live Broadcast
Moon Seo Yoon (Moon Seo-yoon), a member of rookie co-ed K-pop group ALLDAY Project and the eldest daughter of Shinsegae Group Chairwoman Chung Yoo-kyung, is making headlines for a recent live broadcast moment that highlighted her chaebol background in the most unexpected way.
During a live stream on ALLDAY Project’s official channel, Annie interacted with fans in a poised and calm manner. The broadcast proceeded as usual—until a voice off-camera suddenly announced, “The Chairman is now entering.” The brief moment caused an immediate stir among viewers.
The clip was later shared on YouTube and quickly went viral, with netizens reacting in awe. Comments included, “This isn’t chaebol-like—it’s real chaebol,” “I’ve never heard that said in real life, it’s surreal,” and “It feels like a K-drama scene when someone says, ‘The Chairman is entering.'” The candid peek into Annie’s real-life background has captivated K-pop fans and casual viewers alike.
Annie’s group, ALLDAY Project, officially made their debut on June 23 at 6 PM with their first single, FAMOUS. The debut marks the second idol project produced by Teddy, the renowned producer behind hits for BIGBANG, BLACKPINK, and JEON SOMI, under The Black Label. ALLDAY Project consists of five members: Annie, Tarzzan, Bailey, Woochan, and Youngseo, and introduces a fresh concept with a genre-bending sound and powerful performance energy.
With Annie’s unexpected viral moment and the group’s strong debut credentials, ALLDAY Project is quickly becoming one of the most talked-about rookies in K-pop today.
