“As Parents, We Can’t Send Them Back to ADOR” NewJeans Deletes NJZ But Return Remains Uncertain
Recently, NewJeans changed their social media handles: the “njz_official” account became “mhdhh_friends,” and the “njz_pr” account, used by parents to deliver their statements, was renamed to “mhdhh_pr.”
All previous posts were deleted. The new account names are presumed to represent the initials of the five members: Minji, Hanni, Danielle, Haerin, and Hyein.
This move appears to be a response to the Seoul Central District Court’s decision to approve ADOR’s injunction to “preserve its position as management agency and prohibit the signing of independent advertising contracts.” The court acknowledged that ADOR had fulfilled most of its contractual obligations.
Following this, NewJeans announced a temporary halt to all activities, stating, “We respect the court’s decision and will pause all actions for the time being.”
However, the withdrawal of the “NJZ” brand does not signal a return to ADOR. The members’ parents made this clear in a recent statement, denying the rumors of internal conflict. They firmly declared, “All five members are in full agreement that they cannot return to HYBE,” adding that the group’s legal response was a unified decision. “They promised not to proceed with legal action unless all five agreed. This shows how much they trust and support one another.”
The parents also pushed back against allegations linking a member’s guardianship dispute to the contract conflict. They accused ADOR of exploiting private family matters in media manipulation, stating, “A company built on trust should never use a member’s personal situation for media play. As parents, we cannot send our children back there.”
Because of this, the removal of the NJZ name is now being interpreted as a strategic legal move, rather than a reconciliation. One insider noted, “Changing the account names seems to be a response to the court ruling, not a sign of retreat. It looks more like a regrouping phase focused on long-term legal strategy rather than independent promotions.”
Previously, ADOR criticized the NJZ accounts when they were first launched, claiming they were “created without prior consultation” and “in violation of exclusive contracts, causing confusion among fans and advertisers.”
The legal battle between NewJeans and ADOR is expected to continue. NewJeans has filed an objection to the court’s injunction ruling, with a hearing scheduled for April 9.
During the first main trial session, both sides clashed over the role of former ADOR CEO Min Hee-jin and the breakdown of trust. ADOR’s side argued, “It’s absurd to claim NewJeans can’t exist without Min Hee-jin,” while the NewJeans camp responded, “With Min Hee-jin removed and new executives in place, ADOR has become a company with entirely different values.”