BABYMONSTER Drops BLACKPINK’s Famous Line in Concert: Pure Tribute or Identity Crisis?

BABYMONSTER set the stage ablaze during their Hello Monster concert in Singapore on May 18, thrilling fans with standout performances—including a high-energy cover of BLACKPINK’s iconic tracks “Kill This Love” and “As If It’s Your Last.”

More than just a standard homage, the performance became the centerpiece of the night thanks to BABYMONSTER’s creative spin and stage charisma. Known for their strong live vocals and all-visual lineup, the group brought unique flair to the covers, delivering them with polished individuality that left audiences both impressed and entertained.

But what truly caught fans’ attention was the clever reworking of BLACKPINK’s legendary slogan. Instead of the original “BLACKPINK in your area,” BABYMONSTER declared:
“BAEMON in your area.”

The small yet striking change instantly added a personalized twist to the cover and brought a playful energy to the stage. Many fans online couldn’t help but react with laughter and admiration, with some cheekily commenting that BABYMONSTER “stole” BLACKPINK‘s hits in the most iconic way possible.
Others praised the performance as a testament to YG Entertainment’s signature performance style, noting, “Only YG artists can truly cover YG songs with this level of finesse.”
While some netizens speculated whether the slogan switch crossed any lines, fans familiar with K-pop performances quickly pointed out that such modifications are fairly common.
For example, TREASURE also opened their “Kill This Love” cover with “TREASURE in your area,” while EVERGLOW did the same during their 2022 “How You Like That” performance. Even ZEROBASEONE replaced “BLACKPINK” with “Z1” during a cover of “DDU-DU DDU-DU” at KCON LA 2024.
This isn’t BABYMONSTER‘s first tribute to their YG seniors either. During their time on YG’s trainee survival program Last Evaluation, the group performed a powerful dance mashup of 2NE1 hits, which went viral and hinted early on at their versatility and respect for their roots.