After more than 1,000 days, BLACKPINK has finally returned with a group promotion—unveiling the highly anticipated trailer for their DEADLINE world tour. The powerful teaser immediately ignited a frenzy among global fans, as Jisoo, Jennie, Rosé, and Lisa appeared together in one frame for the first time in years.
From intense gazes and bold poses to striking visuals, each member exudes the aura of an independent artist. Rather than appearing as a synchronized product of YG Entertainment, BLACKPINK now feels like a “star alliance”—four distinct global superstars uniting for a shared project.
As Nylon magazine noted, “After spending two years refining their specific solo personas, it’s no wonder this reunion hits a bit different. BLACKPINK is no longer one superstar group — it’s now four superstar singers choosing to come together.”
Indeed, following their separation from YG’s exclusive management, each member has built her own empire. Jennie, Rosé, Lisa, and Jisoo now operate with personal teams, unique visions, and fiercely loyal fanbases. The result is a group dynamic that feels more like a high-profile collaboration than a traditional idol group comeback.
While fans are thrilled to see the four stars together again, the trailer also sparked concerns. The members’ cool, distant aura in the video—paired with the project-based nature of the reunion—led some fans to question whether BLACKPINK’s future lies more in individual pursuits than unified group activities.
Although BLACKPINK remains under YG for group branding, they no longer share the same management or synchronized schedules. Their reunions, like this one, are now purpose-driven—tied to specific shows or products.
With no fixed group calendar and post-DEADLINE plans uncertain, the fear that BLACKPINK may gradually fade as a unit feels more real than ever. Given the group’s already sparse comeback history, fans are slowly accepting that the tightly-knit, consistently active BLACKPINK of earlier years may be a thing of the past.
The DEADLINE trailer subtly reminds fans that this era of BLACKPINK is different. They haven’t disbanded, but they also aren’t a traditionally active group anymore. They’re simply together when possible—a rare and beautiful exception in the K-pop world, but also one that feels increasingly fragile.
