Jennie Crowned ‘Ultimate Muse’ for Jean Paul Gaultier, Surpassing Her Chanel Status

On May 27, Jean Paul Gaultier teased fans and fashion insiders alike by sharing a mysterious silhouette photo on its official Instagram, hinting at a major reveal. The caption called the figure the “ultimate muse,” and the fashion world immediately speculated that the shadowy figure bore a striking resemblance to Jennie (BlackPink).

Just a day later, on May 28, the veil was lifted—literally—as Jennie was confirmed as the new face of Jean Paul Gaultier’s Pre-Fall 2025 Collection.
The announcement was made jointly via Jean Paul Gaultier’s and Jennie’s own social media accounts, instantly igniting buzz across global fashion circles. Jennie’s appointment as the brand’s muse signals her rising influence beyond Chanel, as she becomes a key figure for a label known for pushing the boundaries of couture and challenging societal norms.



Jean Paul Gaultier, the iconic house behind Madonna’s infamous 1990s cone bra, has long been a symbol of avant-garde fashion. Jennie’s recent appearance seated next to the designer at a high-profile couture event hinted at her deepening ties with the brand—a prediction now confirmed.
With top-tier fashion houses now vying for her presence, Jennie continues to solidify her position not only as a music icon but as a true global fashion powerhouse.