At exactly 8 PM KST on July 5, BLACKPINK lit up the Goyang Stadium with the opening night of their “DEADLINE” World Tour, marking their long-awaited comeback after a 3-year hiatus. The two-day concert not only kicks off their third global tour but also stuns audiences with a brand-new track: “JUMP.”
Performing in front of nearly 40,000 ecstatic BLINKs, BLACKPINK delivered hit after hit—including “Kill This Love,” “Pink Venom,” and “Shut Down“—alongside powerful solo stages that showcased the individual artistry each member has honed during their solo projects.
But the true highlight came near the end: the premiere of their new song “JUMP.” The upbeat, feel-good track carries a message of self-expression—*”do what you love”*—and immediately electrified the crowd. Fans screamed, cried, and danced in unison, overwhelmed to finally hear new BLACKPINK music for the first time in over 1,000 days since their “Born Pink” album.
“JUMP” is catchy, energetic, and quintessentially BLACKPINK. The rap duo section featuring Jennie and Lisa—reminiscent of their legendary “Kill This Love” era—instantly went viral. The choreography dazzled, giving all four members their moment to shine.
Putting aside all the anger towards YG, fans were quick to forgive and immerse themselves in the joy of BLACKPINK’s return. The track was performed again during the encore, further fueling excitement.
On social media, “JUMP” trended worldwide within minutes. Fans couldn’t stop replaying the live clips, even though the official release is set for next week. Many praised the vocal evolution of the members, with Jennie’s verse gaining particular acclaim for her tone, charisma, and lyrical delivery.
According to YG Entertainment, all four members were deeply involved in the creative process of the “DEADLINE” World Tour—from setlist and choreography to staging and props—ensuring the concert felt like a festival experience made for BLINKs.
BLACKPINK’s new era has officially begun—with a bang.
