BLACKPINK’s Jisoo’s “Amortage” Praised by NME: Evolution Doesn’t Have to be Explosive

As BLACKPINK’s Jisoo recently dropped her mini album “Amortage”, media outlet NME already poured out praise, giving the female idol 4 out of 5 stars in a newly-published review.
In particular, NME described “Amortage” as an album “that doesn’t scream reinvention but instead refines what the K-pop idol does best”, where Jisoo’s ear for melody got highlight, contrary to the bold transformations and high-profile Western collaborations adopted by fellow BLACKPINK member Lisa, Jennie and Rosé.

According to NME, “Amortage” moves “through the highs and lows of a relationship, from the moment love strikes like an earthquake to the slow unravelling when the fantasy fades”, with the music being as playful as Jisoo’s personality and filled with interesting rhythm and texture.
Additionally, whereas Jisoo’s previously title, “Flower”, was contained and airy, her latest title “Earthquake” allows the female idol’s voice to shine, highlighting its warmth, texture, and expressiveness.

“There’s an irreverent charm to Jisoo’s approach, a breezy confidence that recalls the effortless, sun-soaked pop of Katy Perry’s ‘Teenage Dream’ era – catchy, unforced and fun without trying too hard. As a co-writer on every song, she shapes ‘Amortage’ with a sense of pure, unpretentious pop. At the same time, she doesn’t set out to redefine herself as a Main Pop Girl on the project – but it does refine her”, the media outlet wrote.
They also concluded the review by saying, “On ‘Amortage’, she steps forward, but never too close, embracing pop’s timeless pleasures – melody, emotion and a touch of mischief – with quiet self-assurance. It’s not a reinvention, nor does it need to be. Instead, ‘Amortage’ plays to Jisoo’s strengths, proving that evolution doesn’t always have to be explosive to shake things up.”