On January 21 (local time), SKIMS unveils its annual Valentine’s Day line via a series of photos featuring none other than BLACKPINK’s Rosé.
Dressed in a baby pink sleep gown with a sweet heart cut-out and boasting an iconic curled short hairstyle, Rosé exudes elegance and a youthful charm..
Regarding her experience as the new SKIMS model, Rosé said, “Valentine’s Day has always held a special place in my heart,” says the singer. “Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”
Meanwhile, the co-founder and CEO of SKIMS, the famous personality Kim Kardashian, heaped praise on Rosé.
“Every SKIMS campaign is designed to be iconic, and ROSÉ embodies that perfectly,” says Kim, who also added, “Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025. This collection is romantic, fun, and full of personality, and Rosé captured that beautifully.”
The fact that Rosé is now modeling for a brand with such a huge Western-focused market has once again proven her popularity outside of Asia.
