According to Lee Na-young (CEO of PUMA Korea), BLACKPINK’s Rosé’s appointment as Global Ambassador of PUMA has been proven effective through various data, and even global officials could not hide their satisfaction, saying that it exceeded expectations.
Rosé is the first ever Kpop Artist to be appointed by the Puma Global Headquarters as their Global Ambassador who will target the world. Although K-pop stars have previously targeted Korean and Asian markets, this is the first time one has been selected as a global ambassador, proving the importance of Rosé’s ambassadorship.
“Puma has developed its worldwide entertainment marketing department in Seoul, London, England, and Los Angeles (LA), the United States. As a marketing professional with over 20 years of experience, I am pleased to see Rosé’s marketing efforts expanding beyond K-pop and influencing the global music and cultural sector, starting in Korea and expanding beyond”, said the CEO.
Source: AjuNews, X
