BoA, the iconic “Princess of K-pop,” made a triumphant return to the stage at Weverse Con 2025, wowing audiences not just with her legendary performances but also with a stunning transformation that has fans calling it a “rebirth.”
Held in Incheon on May 31 and June 1, the music festival gathered top names across K-pop generations, including Kyuhyun, 10CM, AKMU, LE SSERAFIM, ILLIT, ENHYPEN, TXT, Chuu, and Viviz. Yet, it was BoA, performing in a special tribute segment honoring her vast influence on Korean entertainment, who left one of the biggest impressions of the night.
Taking the stage with a full live setlist featuring hits like Hurricane Venus, My Name, Only One, Atlantis Princess, and No.1, BoA electrified the crowd with her charisma and polished choreography. At nearly 40, she displayed an ageless glow, igniting admiration from both longtime fans and newer generations alike.
But beyond her vocals and presence, what truly captivated audiences was her striking new look. BoA debuted a platinum blonde hairstyle, a dramatic shift from the dark tones she had worn for the past five years. The color not only refreshed her image but also highlighted her fair, radiant complexion, instantly elevating her youthful appearance and stage charisma.
Fans and media alike were quick to praise the change, noting that the updated hairstyle made her look at least a decade younger. Some even compared her to her teenage days in the early 2000s, recalling the youthful glow she had during her My Name and Every Heart eras. “It’s like BoA has been reborn,” read one viral comment.
This transformation comes after a challenging period in BoA’s career. She faced criticism for her performance in the drama Marry My Husband, with viewers pointing to stiff expressions and lackluster acting. However, her radiant comeback at Weverse Con has effectively shifted public opinion, restoring her image as a powerful and enduring force in K-pop.
BoA debuted at just 14 years old with ID; Peace B in 2000 and became a trailblazer for K-pop’s expansion into Japan. Her Japanese debut album Listen to My Heart topped the Oricon chart, making her the first Korean artist to achieve such a feat. Follow-up albums like Valenti, Love & Honesty, and Best of Soul each sold millions, solidifying her legacy.
