Actor Byun Woo Seok is now a household name in South Korea, winning hearts nationwide as Ryu Sun-jae in the hit drama “Lovely Runner”. With his tall frame, charming visuals, and sincere acting, he’s earned the title of Korea’s “Nation’s Boyfriend.” But behind the spotlight lies a long, difficult path marked by failure, resilience, and unwavering determination.
The Model Turned Actor Who Faced 100 Rejections
Born in 1991, Byeon Woo-seok began his career as a model, gracing runways and magazine covers. However, his ambitions didn’t stop at fashion. He dreamed of acting and began auditioning, but the reality was harsh. Over 100 auditions ended in rejection, and even when he advanced to script readings, he often failed to secure the final role.
The repeated failures chipped away at his confidence. At one point, he admitted he found it difficult to even speak in public spaces due to the emotional toll. Industry insiders told him he wouldn’t make it within 4–5 years. Still, he persevered.
Despite the rejection, Byeon never stopped working on his craft. His patience paid off in 2016 when he landed a minor role in the tvN drama Dear My Friends. Over the next several years, he built his career slowly but steadily through supporting roles in dramas such as Moonshine and Record of Youth, earning modest recognition for his efforts.
The Role That Changed Everything
In 2024, Byeon’s career took a dramatic turn. Cast as Ryu Sun-jae, the lead male character in “Lovely Runner,” he finally met the role that would define his career. The series quickly became a cultural sensation, dominating search engines, trending on social media, and garnering massive viewership numbers.
Byeon’s portrayal of the warm, selfless musician captivated audiences and critics alike, transforming him into a top-tier leading man almost overnight. He was praised not only for his visuals but also for his nuanced emotional delivery, earning him the title of “melodrama master.”
Brand Favorite and Global Appeal
Following the drama’s success, Byeon Woo-seok became one of the most sought-after figures in advertising. Brands spanning the fashion, beauty, beverage, tech, and fragrance industries vied for his endorsement. In the 2024 mid-year Korea Brand Reputation Ranking for Actors, he shot up into the top tier, reflecting his explosive popularity.
Internationally, he’s begun expanding his presence with overseas pictorials, luxury brand invitations, and fan meetings across Asia, signaling the start of a promising global career.
A New Drama with IU
Byeon’s next project, “21st Century Grand Prince’s Wife,” has already generated immense buzz, especially since he’ll be starring opposite IU. Although originally planned for 2025, the drama has been rescheduled for early 2026, heightening fans’ anticipation. Some speculate the show could be a “second Goong,” referring to the iconic early-2000s romantic drama.
Byeon Woo-seok’s success story is a reminder that perseverance can lead to unimaginable success. From a decade in obscurity to becoming one of the most beloved actors of his generation, he exemplifies the power of holding on to a dream despite all odds.
