Japanese Go Yoon-jung Emerges? Korea-Japan Rivalry Over the ‘Chanel Pick’ Title

Recently, the fashion industry has been abuzz with discussions about a shared aesthetic favored by Chanel. In South Korea, actress Go Yoon-jung, and in Japan, rising star Natsuki Deguchi, have emerged as quintessential faces of the brand, both earning the moniker “Chanel Pick” for their sophisticated and luxurious synergy with the brand.
Born in 2001, Natsuki Deguchi has been dubbed the “Japanese Go Yoon-jung” due to her exotic features and clear, refined aura. She has been consistently invited to Chanel Japan’s fashion and high jewelry events, frequently spotted in official snaps wearing Chanel outfits and bags, rapidly establishing herself as a “rising star favored by Chanel.” She also graced the cover of Numéro Tokyo’s January-February 2025 issue, perfectly embodying a Chanel look.

In contrast, Go Yoon-jung is praised for transcending mere beauty, effortlessly embodying Chanel’s luxurious sensibility through her styling. Her flawless complexion, elegant smile, and composed yet sophisticated image have earned her the reputation of being “Chanel itself.”

Online communities have been buzzing with debates comparing the two stars’ Chanel looks, with opinions like “Go Yoon-jung is Chanel,” “Natsuki Deguchi has a uniquely Japanese elegance,” “Natsuki doesn’t quite match Chanel’s vibe,” and “Go Yoon-jung’s aura is unmatched.” These discussions have thrust both actresses into the spotlight.
Interestingly, this comparative narrative has proven beneficial for both. Go Yoon-jung has solidified her status as a luxury actress, while Natsuki Deguchi is gaining recognition not only in Japan but across Asia as a rising star. The “Chanel Pick” label has elevated their brand value, positioning them as faces to watch in the global fashion scene.