On January 13, a photo of a flower bouquet with Coca-Cola cans that engraves the initials of NewJeans’ members was published on the SNS of the girl group. It appears that NewJeans received flowers and a special package from Coca-Cola.
NewJeans was previously selected as Coca-Cola’s global ambassador in March 2023. In April of that year, the girl group released the song “Zero” for Coca-Cola’s ad campaign. Ever since, the company has maintained a steady relationship with NewJeans by releasing products such as “Coca-Cola X NewJeans Special Package”, which utilizes the NewJeans logo.
It is notable that Coca-Cola’s expression of support came in the middle of NewJeans’ conflict with their prior agency, ADOR.
This decision prompted speculations over why ADOR decided to only halt independent ad contracts rather than completely stop the girl group’s activities.
Meanwhile, Coca-Cola previously released the making film of the “Coke & Meal” commercial featuring NewJeans members.
This making film vividly captures NewJeans members at the “Coke & Meal” campaign advertisement shoot. The “Coke & Meal” campaign conveys Coca-Cola’s message of “delicious magic” that completes delicious food and a happy atmosphere. Last month, Coca-Cola, along with NewJeans, launched a variety of marketing activities, including TVCF. In addition to the comprehensive TVCF featuring all NewJeans members, individual videos were released on Coca-Cola’s official YouTube channel, showing each member enjoying different menus like brunch, tacos, charcoal-grilled bulgogi and tteokbokki with Coca-Cola, conveying happiness through 5 different stories.
The behind-the-scenes video, about 6 minutes long, showcases the candid and lively moments of the members on set, as well as brief interviews with each member during breaks. Haerin, who was the first to shoot, displayed her professional side and later shyly talked about her favorite Coca-Cola. Hyein, who shot the scene enjoying charcoal-grilled bulgogi with Coca-Cola, shared her secret to making beef taste even better, embodying the “Coke & Meal” experience and expressing her love for Coca-Cola.
Additionally, the film shows Danielle praising the set and atmosphere of the brunch place shoot, exclaiming “Coca-Cola team is the best!“. Hanni, holding a taco in one hand and Coca-Cola in the other, demonstrated the “delicious magic” with a rhythm that made it feel like she was in a local restaurant. Minji, after filming the scene enjoying tteokbokki with Coca-Cola, playfully smiled and said, “Drinking Coca-Cola makes me feel refreshed.” The making film is filled with the cheerful and lovable charm of NewJeans.
A Coca-Cola representative stated, “We decided to release this video because the happy and harmonious atmosphere with NewJeans members on set perfectly showcases the ‘delicious magic’ of ‘Coke & Meal’ that Coca-Cola aims to convey. We hope viewers can once again feel Coca-Cola’s irreplaceable presence through the behind-the-scenes footage of NewJeans enjoying delicious food and a joyful culinary experience.“
Meanwhile, Coca-Cola, in collaboration with NewJeans, is running the “Coke & Meal” campaign, adding “delicious magic” to various foods.
As part of this, Coca-Cola selected and revealed 550 top restaurants nationwide where people can enjoy delicious food with Coca-Cola, in a unique collaboration with “Blue Ribbon Survey”. “Red Ribbon” restaurants can be easily identified by the “Red Ribbon” sticker and nameplate at their entrance. Detailed information can be found on Blue Ribbon’s website, Naver Map and Kakao Map.
