CRAVITY Ex-Leader Serim Reveals Starship Kept Leadership Change Secret, Sparking Backlash
On June 4, Starship Entertainment announced a major leadership change within the popular K-pop group CRAVITY, naming Wonjin and Hyeongjun as the group’s new leaders. The announcement shocked both fans and CRAVITY members alike, including the former leader Serim, who revealed that neither he nor the other members were informed of the decision before it was made public.
In an emotional message shared on the Bubble platform, Serim opened up about his initial confusion and mixed feelings regarding the unexpected leadership shift. Expressing frustration over the company’s lack of communication, Serim nonetheless emphasized his strong trust in Wonjin and Hyeongjun, praising their hard work and dedication behind the scenes. He reassured fans that he remains fully committed to CRAVITY and views the leadership transition as a positive step for the group’s growth and future.
The announcement has sparked considerable debate among fans and the wider K-pop community. Many have criticized Starship Entertainment’s handling of the situation, questioning the rationale behind changing a well-respected leader so suddenly. Comments from fans include:
- This company really deserves criticism. It’s definitely not a good company.
- Even as a fan of another group, I admired Serim as a true leader. What is this mess? Starship really dropped the ball.
- I’ve never seen a company try to ‘rebrand’ a group by changing its leader. This feels like a ridiculous move.
- Serim was doing such a great job — why change him now?
- Why suddenly switch the leader when things seemed to be going well?
The timing of this leadership change comes as CRAVITY prepares for their highly anticipated comeback. The group is set to release their second full-length album, Dare to Crave, on June 23, 2025, at 6 PM (KST). This marks a new chapter in CRAVITY’s career as they strive to evolve artistically and strengthen their connection with their fanbase, known as LUVITY.
Despite the mixed reactions to the leadership change, support for Serim, Wonjin, Hyeongjun, and the entire CRAVITY lineup remains strong. Fans continue to rally behind the group, eager to witness their growth and upcoming musical endeavors.
