
On April 29, FIFTY FIFTY unveiled their third mini-album, Day & Night, featuring the lead single “Pookie.” This track marks a departure from their previous sound, embracing a more whimsical and playful aesthetic.
The music video for “Pookie” introduces a visual concept dubbed “Ironic Fantasy,” blending elements of reality and illusion to create a captivating narrative. The group’s styling, especially in scenes set on a train and in front of a nail salon, has garnered praise for its creativity and cohesion with the song’s theme.

Musically, “Pookie” is characterized by its catchy hooks and genre-blending beats, aiming to showcase the group’s versatility. However, some fans feel that the song lacks the dynamic progression found in their earlier hit “SOS,” noting a desire for a more impactful bridge or final chorus.
- FIFTY FIFTY, I really hope you make it big — cheering you on!!!
- I just listened to it and honestly didn’t like the ba ba ra ba ba bab bara bab ba ba part that much…
- No, seriously, I’m not lying — I thought it was good! The song is truly lovely, even better than Cupid.
- This album overall is really good. I think it’ll do well on the charts.
- The album, song quality, MV, and concept — everything’s so well done. Why does it feel like it’s still not getting much attention…?
“Pookie” presents a fresh and imaginative side of FIFTY FIFTY, inviting listeners into a world of playful fantasy. While it may not resonate with all fans, it undeniably adds a new dimension to the group’s artistic repertoire.