According to Vogue Korea and Vogue Business, Jennie is the most influential celeb in the fashion industry this year
As a global fashion icon, BLACKPINK Jennie’s collabs with brands she partners with continue to set off a frenzy. The global impact of Jennie has scored her impressive wins, like selling out collections in a flash and crashing websites. Trends that might seem forgotten get an instant upgrade to “Hot Trend” status when Jennie is involved.
After earning titles like the “sold-out fairy” and trendsetter from her fans, Jennie recently snagged the crown as the most influential celebrity in fashion of 2023.
On LinkedIn, the crew at Calvin Klein, where Jennie is a Global Ambassador, dropped a shoutout, thanking her for the positive vibes she’s been bringing to the brand. They said, “The ‘Jennie for Calvin Klein’ Capsule Collection launch sent searches for the brand on Lyst soaring by a whopping 22%, proving Jennie’s irresistible charm.”
The “Jennie for Calvin Klein” Capsule Collection is creating a global stir among fashion enthusiasts, giving the brand a huge growth boost in 2023.
On the first day of dropping the JenniexTamburins collection, fans braved freezing -3°C temps in Korea, lining up to buy items from this must-have campaign.
In Korea, the black Adidas Samba OGs are now dubbed “Jennie’s shoes.” Thanks to her, young people in Korea have been on a hunt for Samba shoes since 2022. Media outlets even caught people showing up with chairs and blankets outside the Myeongdong Adidas store.
Just this past August, Jennie casually strolling the streets of New York created a frenzy, leading to a complete sell-out of the three items she bought in just a few hours.
Even when she drops a car ad, Jennie manages to turn heads and sell out outfits. It’s a rare feat, and not many can pull it off like she does. The FARFETCH collar dress and edgy boots from XPD she sported are now sold out everywhere.
In May, Jennie unintentionally turned a $21 million hoodie into a hot item, selling out in a mere three hours.
Despite being the face of Chanel, Jennie keeps things diverse in her fashion game. She often wears local brands at more affordable prices. During the “Born Pink” world tour, she graced the stage in a Cider corset floral crop top, and as expected, it sold out within a day.
Rolling Stone couldn’t help but give praises for Jennie’s “sold-out” power in an article titled “Jennie’s Influence: BLACKPINK Star Causes $16 Shirt to Sell Out Instantly.”
In the same Rolling Stone article, Fenco Lin and Yu Oppel from Cider shared their excitement and honor at having a K-pop star like Jennie wear one of their designs
With the influence she wields today, every brand wants to work with Jennie. Many are predicting that Jennie’s impact on the fashion scene will only skyrocket in the coming years.
Source: K14
