Biography
Hailey Bieber (née Baldwin) is an American model, socialite, and businesswoman. She is the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin, and the niece of actor Alec Baldwin. Hailey began her modeling career with Ford Models and has appeared in campaigns for major brands such as Guess, Ralph Lauren, and Tommy Hilfiger. In 2020, she launched her skincare brand, Rhode. Hailey married Canadian singer Justin Bieber in 2018, and the couple welcomed their first child, Jack Blues Bieber, in August 2024.
Profile
- Name: Hailey Bieber
- Birth name: Hailey Rhode Baldwin
- Birthday: November 22, 1996
- Zodiac Sign: Sagittarius
- Height: 171 cm
- Instagram: @haileybieber
- Twitter: @haileybieber
Career
Hailey Bieber began her modeling journey with Ford Models, appearing in major publications such as Tatler, LOVE, and Vogue. She made her runway debut in 2014, walking for Topshop and Sonia Rykiel, and soon gained recognition in the fashion industry. Over the years, she worked with prestigious brands like Tommy Hilfiger, Dolce & Gabbana, Moschino, Off-White, and Versace. In addition to runway appearances, she starred in advertising campaigns for brands including Ralph Lauren, Levi’s, and Guess.
Her career gained momentum in 2015 when she appeared in American Vogue and Teen Vogue, followed by her first magazine cover for Jalouse, alongside Lucky Blue Smith. She continued to build her portfolio, featuring in editorials for Miss Vogue and W, and collaborating with high-end designers such as Philipp Plein. By 2016, she had signed with IMG Models, further solidifying her presence in the fashion world. She graced the cover of Marie Claire, walked for Moschino alongside top supermodels, and became the face of campaigns for Guess, Karl Lagerfeld, and UGG. Her participation in major fashion weeks, including New York, London, Milan, and Paris, showcased her growing influence in the industry.
Beyond modeling, Hailey explored opportunities in television and entertainment. As a child, she made appearances in the documentary “Livin’ It: Unusual Suspects” and later featured in “Saturday Night Live” alongside her uncle, Alec Baldwin. She also starred in music videos for Cody Simpson’s “On My Mind” (2011) and Baptiste Giabiconi’s “Love to Love You Baby” (2016).
Her career as a host began in 2015 when she presented an award at the MTV Europe Music Awards in Milan. She later co-hosted the 2016 iHeartRadio Much Music Video Awards with Gigi Hadid. In 2017, she became the co-host of the TBS show Drop the Mic alongside rapper Method Man, where celebrities competed in lighthearted rap battles.
In 2022, Hailey expanded into the beauty industry by launching her skincare brand, Rhode. Known for its minimalist and hydrating formulations, the brand quickly gained popularity, driven by Hailey’s strong influence and marketing strategy. Rhode’s success established her as a key player in the competitive skincare market.
Personal Life
Family
Hailey Bieber was born into the Baldwin family as the daughter of Stephen Baldwin, the youngest of the four Baldwin brothers, Alec, Daniel, William, and Stephen, all of whom are Hollywood actors. Her mother, Kennya Deodato, comes from a prominent Brazilian musical lineage as the daughter of legendary musician Eumir Deodato, making Hailey’s maternal family just as notable as her paternal side. She has English, Irish, German, Scottish, and French ancestry from her father and Italian and Portuguese heritage from her mother.
Though often labeled a “nepo baby” due to her famous family, Hailey has stated that she did not grow up in extreme wealth, as her father, Stephen Baldwin, was not exceptionally rich. However, her family’s connections undeniably contributed to her career, and she has been sensitive to discussions about nepotism. Politically, Hailey differs from her father, who is a supporter of Donald Trump, she herself is a Democrat.
Hailey initially aspired to be a professional classical ballet dancer, but a foot injury forced her to end her training.
Health
In March 2022, Hailey Bieber was hospitalized after experiencing stroke-like symptoms and was discharged the next day. She later revealed in a YouTube video that she had suffered a transient ischemic attack caused by a patent foramen ovale, a heart defect for which she underwent surgery. Later that year, in November 2022, she shared that she had developed an ovarian cyst “the size of an apple” and had experienced similar cysts multiple times before.
In April 2023, Hailey opened up about her mental health, stating that she had been feeling “fragile” since the beginning of the year due to the online backlash surrounding rumors of a feud between her and Selena Gomez.
Relationships
Shawn Mendes: In early 2018, Hailey was romantically linked to Canadian singer Shawn Mendes. The two made their first public appearance together at the Met Gala in May 2018.
Drake: In mid-2016, rumors circulated about a possible relationship between Hailey and rapper Drake after they were spotted together at several events. However, neither confirmed the nature of their relationship.
Cameron Dallas: Hailey was also rumored to have dated social media personality and actor Cameron Dallas in late 2016. Their relationship was never officially confirmed.
Justin Bieber: Hailey Bieber and Justin Bieber’s relationship has been a journey of friendship, brief romance, separation, and ultimately, marriage. The two first met in 2009 through Hailey’s father, actor Stephen Baldwin, as Hailey was a longtime fan of Justin. Their connection grew over the years, and they briefly dated between December 2015 and January 2016 after Justin’s breakup with Selena Gomez. However, they parted ways before rekindling their relationship in June 2018.
Their romance quickly escalated, leading to their engagement in July 2018. By November of that year, they confirmed they were married, with Hailey officially changing her Instagram name to Hailey Bieber. The couple later held a grand wedding ceremony in South Carolina on September 30, 2019, celebrating their love with family and friends.
In May 2024, Hailey and Justin announced they were expecting their first child. A few months later, on August 23, 2024, they welcomed their son, Jack Blues Bieber. As of 2024, the couple resides primarily in La Quinta, California, after previously living in their lakefront home in Cambridge, Ontario, Canada. Hailey continues to support Justin’s music career, standing by his side as he works on new projects.
Net Worth
As of 2025, Hailey Bieber’s net worth is estimated at $20 million, according to Celebrity Net Worth. Her wealth primarily stems from her successful modeling career, which began in 2014 when she signed with Ford Models. Since then, she has collaborated with prominent fashion brands such as Guess, Ralph Lauren, and Tommy Hilfiger. In addition to modeling, Hailey ventured into entrepreneurship by launching her skincare brand, Rhode, in 2022. The brand quickly gained popularity for its minimalist, hydrating products, contributing to her overall net worth. Her financial success reflects her diverse endeavors in the fashion and beauty industries.
Controversies
Fyre Festival Promotion Controversy
Hailey Bieber was among the models involved in promoting the infamous Fyre Festival. While the event turned out to be a massive fraud, many believe the models were not at fault since even internal staff were unaware of the scam. Instead, criticism was largely directed at the dangers of social media marketing.
Blackfishing Allegations
Hailey Bieber has faced accusations of “blackfishing” due to excessive tanning and adopting aesthetics associated with Black culture. This controversy was further fueled by her past use of the racial slur “negro” and racially insensitive remarks on Snapchat and Instagram. Critics questioned why she imitated Black culture despite her history of making discriminatory comments. She later issued an apology, but similar accusations have been made against other celebrities like Kim Kardashian, Kylie Jenner, and Ariana Grande.
Viral Video with Justin Bieber
In 2021, Hailey and Justin attended the launch party for Kendall Jenner’s tequila brand. A video from the event appeared to show Justin shouting at Hailey, quickly sparking rumors of tension in their marriage. The clip spread rapidly on TikTok, reviving old rumors about their relationship. However, it was later clarified that Justin was simply excited after performing for fans, and he and Hailey were actually holding hands in the video. Hailey addressed the situation by posting a photo with Justin a week later, dismissing the claims. Despite this, critics of the couple continue to bring up the incident.
“Nepo Baby” Backlash
By 2022, the term “Nepo Baby” gained popularity in the U.S. to describe celebrity children who receive privileges despite lacking talent or skill. Hailey, coming from the Baldwin family and being Justin Bieber’s wife, was labeled a “Double Nepo.” The backlash intensified when she wore a T-shirt with “Nepo Baby” printed on it in a public appearance, further fueling criticism.
Cultural Appropriation in Makeup
In 2022, Bieber posted a makeup tutorial featuring dark lip liner with clear gloss, a style popular among Black and Latina women in the late 1980s and 1990s. This led to accusations of cultural appropriation, especially given her past use of racial slurs and insensitive remarks. Many questioned why she imitated the beauty trends of communities she had previously disrespected, leading to heated discussions in her Instagram comments.
Filmography
Television
- Livin It: Unusual Suspects (2005)
- Saturday Night Live (2009)
- Secrets of New York Fashion Week (2015)
- Drop the Mic (2017–2019)
- 2018 iHeartRadio Music Awards (2018)
- The American Meme (2018)
- Dave (2021)
- A Very Demi Holiday Special (2023)
Music Video
- “On My Mind” by Cody Simpson (2011)
- “Love to Love You Baby” by Baptiste Giabiconi (2016)
- “10,000 Hours” by Dan + Shay and Justin Bieber (2019)
- “Stuck with U” by Ariana Grande and Justin Bieber (2020)
- “PopStar” by DJ Khaled and Drake (2020)
Fun Facts
- She was introduced to her future husband, Justin Bieber, by her father, Stephen Baldwin, when she asked him to get her Justin Bieber’s autograph.
- Hailey Bieber received a Toronto mansion worth approximately $4.5 million as a wedding gift from Justin Bieber.
- She has a unique skill of opening bottle caps with her mouth.
- Hailey Bieber is often compared to Camila Morrone, Leonardo DiCaprio’s ex-girlfriend, due to their similar looks.
- Before gaining widespread fame as Justin Bieber’s wife, Hailey was primarily known as Kendall Jenner’s close friend.
- In 2022, she launched her skincare brand Rhode, named after her middle name.
