HYBE Faces Backlash Over Alleged Sexualization of Minor Members in KATSEYE’s “Gnarly”
Fans are calling out HYBE for what they see as a recurring pattern of disguising the sexualization of underage idols in their girl groups. KATSEYE, HYBE’s newest global girl group, recently released their song “Gnarly,” which has sparked controversy over its choreography, music video imagery, and lyrics, particularly due to the presence of 17-year-old member Yoonchae.
Controversial Elements in “Gnarly”
Critics highlighted several questionable aspects of the music video and choreography:
- Symbolic Imagery: Scenes featuring flies rubbing together in a suggestive manner, as well as shots objectifying the members as “fresh produce.”
- Underage Drinking Depiction: Yoonchae, a minor, is seen shaking a bottle of bubbly in a limo—an action that mimics drinking culture despite her being under the legal age.
- Sexualized Choreography: Moves like twerking and butt-slapping drew criticism, along with outfits that prominently featured exposed bras.
Fans argue that HYBE has a history of pushing mature concepts onto groups with minor members, citing past controversies with LE SSERAFIM, particularly during their debut, when underage member Eunchae was involved in hip-thrusting choreography that was later modified.
Fan Reactions: A Growing Pattern?
Many netizens expressed frustration, accusing HYBE of using “edgy” or “girl crush” concepts to mask inappropriate content for minors. One fan tweeted:
“Don’t jump at me for saying this, but I started noticing a pattern in HYBE where all their girl groups with minor members have to do some weird sexual connotation in their music or choreo… like at this point, it’s just so weird.”
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Others questioned why HYBE continues to debut minors if the intended concept involves mature themes.
Despite the backlash, KATSEYE’s first live performance of “Gnarly” on M Countdown (May 1) received a more positive reception. Some viewers felt the song worked better on stage, especially after HYBE released a “clean” version with altered lyrics (e.g., removing mentions of Tesla). The members’ strong stage presence and energy were praised, shifting some initial negative perceptions.
Will HYBE Change Its Approach?
This isn’t the first time HYBE has faced criticism for sexualizing young idols, and fans are growing increasingly vocal about the issue. While KATSEYE’s live performance helped mitigate some backlash, the debate continues over whether HYBE should adjust its creative direction when minors are involved.
As discussions unfold, the company’s next moves—whether doubling down on controversial concepts or making adjustments, will likely determine how fans and the public respond moving forward.
