A post trending on the Korean forum “theqoo“ has reignited criticism towards HYBE over its handling of past controversies and internal documents. Despite recent court rulings, many netizens are calling out the agency for allegedly failing to address the root issues or apologize to the victims.


In particular, the post, titled “Why HYBE’s reputation is still in the gutter”, mentioned how HYBE’s internal reports included various insults of other artists, yet the company never apologized to the victims.

Upon seeing this topic, netizens pointed out that HYBE fans have been attempting to bury the scandal by citing the court’s decision, particular the most recent ruling against NewJeans. Below are some comments from netizens:
- I can’t stand this company
- HYBE, HYBE stans, and Bang Si-hyuk are obviously still f*cked up and they won’t get better in the future
- The court ruling in favor of HYBE doesn’t make anything they did previously disappear, not to mention they never apologized for their previous actions. The company stans need to stop taking this opportunity to sprout non-sense
- There are still a ton of victims out there, so his is not the time to be hyping up HYBE.
- The NewJeans issue aside, I just dislike the fact that HYBE have those documents in the first place. Why are they even collecting such nonsense
- People need to stop taking this opportunity to praise HYBE
- Min (Hee-jin), New(Jeans) and HYBE need to screw off from the industry. These three need to go down and apologize to their victims.
- Seeing people taking the side of the company doing all the victim-playing makes me lose it
- Didn’t that company commit negative viral marketing against NewJeans? What did the court say about that?
It seems that despite the court ruling in favor of ADOR (and HYBE) in their injunction case against NewJeans, public sentiment seems far from resolved. Many demand accountability, transparency, and—most importantly a genuine apology towards the artists hurt throughout various controversies.