K-pop girl group I-DLE formerly known as (G)I-DLE is making headlines again, not just for their comeback but for another round of plagiarism allegations.
On May 8, the group launched their new era with the release of the “Girlfriend” MV, commemorating their 7th debut anniversary and rebranding under the name I-DLE. However, the celebration was quickly overshadowed by controversy.
Fans and online communities have drawn strong comparisons between I-DLE’s new concept photos and Red Velvet Seulgi’s visuals from her March 2025 solo album “Accidentally On Purpose.” Critics claim the similarities, from outfits and colors to poses and themes, are too striking to ignore. Member Minnie’s styling with a blue fur jacket and heavy eye makeup, and Soyeon’s car-themed shoot with a pink scarf, were both seen as near replicas of Seulgi’s look.
This controversy comes at a sensitive time for I-DLE, who recently released re-recorded versions of their older tracks with a five-member lineup, removing former member Soojin due to her school bullying scandal. While the move aimed to redefine their identity post-contract renewal, the accusations have triggered intense debate about artistic originality and the group’s creative direction.
The backlash has also reopened old wounds. In 2022, Soyeon, the group’s leader and main producer, faced plagiarism claims for the song “SUN,” written for MBC’s “My Teenage Girl.” It was criticized for its similarity to ATEEZ’s hit “Wave.” Although Cube Entertainment acknowledged the resemblance and added credit to ATEEZ’s producers (Eden-ary), the update was made without prior approval—causing further uproar. The song was later discovered to be registered under Soyeon’s name with the Korea Music Copyright Association (KOMCA), deepening criticism.
Moreover, I-DLE was also accused of mimicking BLACKPINK during their 2023 Jingle Ball performance, with netizens pointing to striking similarities in concept and even vocal tone during the intro.
As I-DLE continues to redefine themselves with the “We Are” project, fans and critics alike are calling for more transparent and original artistic direction. While no formal accusations have been legally pursued, the string of controversies risks undermining the group’s reputation as a self-producing act—a title they’ve long used as a point of pride.
