The social networking platform Instagram recently modified the aspect ratio of feed photos displayed in user profiles. Previously set to a 1:1 square frame, the photos are now displayed in a 4:3 aspect ratio.
This update has not been applied universally but only to select accounts, leading to unintended consequences.
In particular, the update has disrupted the profile layouts of idol and brand accounts that heavily rely on Instagram for promotional purposes. It has become a popular trend to arrange photos in a mosaic format on profiles, creating a large unified image when clicked.
However, due to the update, these profiles now appear distorted, with images stretched or cropped awkwardly.
As a result, K-pop stars like aespa, NCT WISH, BLACKPINK, IVE, and EXO’s Chanyeol, (G)I-DLE, VIVIZ, and others, have experienced issues. In some cases, the faces or body parts of members appear cut off, creating unintended comedic effects.
Singer Bae Jin-young, formerly of Wanna One, also encountered issues after arranging a mosaic-style profile photo, which now looks distorted, with his arms missing. This mishap has even turned into a meme among netizens, drawing sympathy for social media managers tasked with maintaining these accounts.
As of the moment, many accounts have started adjusting their profile feeds to align with the new aspect ratio or have deleted previous photos altogether. However, some accounts remain in their distorted state.
In a recent live broadcast, Instagram CEO Adam Mosseri explained the reasoning behind the update, stating, “Most content is now created vertically, and square cropping reduces its appeal.”
Despite this rationale, backlash from users is growing. Debates over the necessity and impact of the update are likely to continue for the foreseeable future.
