IU and Cha Eun-woo’s Behind-the-Scenes Video Goes Viral for K-Drama-Like Chemistry
On June 4, IU‘s agency EDAM Entertainment posted a behind-the-scenes video from the filming of the music video for “Beauty”, a track from IU’s latest album. The agency captioned the video: “IU and Cha Eun-woo, the kind of visuals you want to see over and over again.”
The clip captures IU playfully posing around Cha Eun-woo as he holds a camera above his head, smiling gently. The casual, sweet interaction between the two quickly drew praise online, with netizens noting their surreal visuals and romantic synergy. Many commented that it looked “straight out of a K-drama.”
The scene comes from the music video for “Beauty,” part of IU’s third remake album, Flower Bookmark 3, released on May 27. Cha Eun-woo made a surprise appearance in the video, which has already surpassed 2.7 million views in just six days.
Their unexpected pairing — combining IU’s elegant charm with Cha Eun-woo’s princely visuals — left fans stunned and hopeful for more. Some are now rallying for the duo to co-star in a future drama, saying their chemistry is simply too good to waste.
For now, fans are replaying the clip on loop, soaking in every second of what feels like a fleeting but perfect romantic moment brought to life.
