After Jennie’s establishment of a new company was unveiled, Jay Park made “this move”
At midnight on December 24 (Korean time), Jennie kept her promise and released Christmas music as a gift for fans. This is the BLACKPINK member’s first move after the announcement of her self-founded company ODDATELIER (OA), which will be in charge of Jennie’s personal schedules, whilst YG manages her group activities with BLACKPINK.
Jennie meticulously prepared the “Christmas gift” from the visuals to the audio. The Christmas atmosphere is conveyed through a Christmas tree, a Christmassy plate, and a snow house. On her personal Instagram and Weverse, Jennie shared winter photos and sent sweet messages to fans.
Fans were once again captivated by the warmth and emotionally charged vocals of the Jennie as she covered Sia’s “Snowman” and Zion.T’s “Snow”. Despite wearing a simple off-shoulder knit shirt, Jennie’s pure beauty continues to captivate audiences.
On social media, information related to Jennie’s new company and the Christmas music cover video have become highly-discussed topics. Notably, many netizens discovered that in the “You & Me” video released in October, Jennie had already hinted at ODDATELIER. The background in the “You & Me” video is also an introduction to her personal label. Additionally, Jennie’s registration of the stage name “JENNIERUBYJANE” has helped fans guess her direction in the second phase of her career.
Additionally, ODDATELIER has registered for the beauty and fashion categories, alongside music, raising the anticipation of fans regarding future activities of Jennie.
Meanwhile, immediately after the news of Jennie establishing ODDATELIER spread widely, Jay Park immediately caught on, leaving a comment asking the female idol to sign a contract with him.
It is known that Jay Park is also a big fan of Jennie, so his move has excited some netizens.
All in all, Jennie’s personal career development has received many congratulations and support from fans worldwide.
Source: K14
