On June 23, Jessi surprised fans by dropping a moving teaser on her official social media and YouTube channels. The video opens on a vintage television screen with a flashing red banner reading “Newsflash,” mimicking a breaking news broadcast. Beneath it, her name and the date “2025.06.27” appear — confirming the release date of her next single.
Though short and cryptic, the teaser’s retro aesthetic and dramatic tone have ignited speculation. Is Jessi making a musical statement? A cultural critique? Fans are eager for answers as more promotional content is expected in the days leading up to the official release.
This comeback will be Jessi’s first domestic release since October 2024, when she was embroiled in a controversy involving an alleged assault. At the time, a fan was physically attacked by someone reportedly connected to Jessi, later identified as her acquaintance “Koala.” Initially denying knowledge of the assailant, Jessi’s connection to the individual stirred public backlash.
She was summoned for questioning by the Gangnam Police Station, leading to a temporary halt in her local activities. Jessi eventually issued a public apology, saying, “If I could go back to that moment, I would.” She also parted ways with DOD Entertainment during the fallout.
Although she was cleared of legal charges related to aiding or harboring the assailant, the incident dented her public image. In the months since, Jessi has continued performing overseas while maintaining a low domestic profile.
With her new single “Newsflash” set to drop on June 27, Jessi now stands at a pivotal moment in her career — a chance to turn the page and reintroduce herself not only as an artist but as someone who has weathered the storm and is ready to reclaim her narrative.
