Technical athleisure brand Andar announced on May 9 that it will unveil a new TV commercial campaign featuring brand model Jun Ji-hyun.
This campaign reflects the running trend that has gained popularity especially among the 20s and 30s demographic, delivering the message that “Running becomes more enjoyable when you wear Andar” through dynamic visuals.
The newly released ad begins with Jun Ji-hyun, Andar’s brand model, preparing for a run by tightening the laces of the brand’s Jetfly running shoes.
The video then showcases Jun Ji-hyun and other runners enjoying their runs across various city landscapes. Her stretching scenes are seamlessly interwoven with clips of a male dancer performing energetic moves in Andar’s Air Denim jeans and shirt, highlighting the stylish athleisure look that blurs the line between fitness and daily life.
In the commercial, Jun Ji-hyun chooses Andar’s high-performance activewear known for its lightweight, comfortable and cool designs. Her outfits include the Soft Melange Short Sleeve, Cool Breeze Racerback Singlet and Clear Cargo Two-in-One Shorts, as well as the 2025 running strategy pieces: the Aircooling 3.5 Leggings and the Airexpert Leggings Set-up, crafted from premium Lycra Adaptiv yarn with ergonomic design for a perfect fit and exceptional comfort.
She completes the look with the Jetfly running shoes, showcasing a range of stylish and functional athleisure outfits.
Known as a fitness enthusiast, Jun Ji-hyun’s passionate energy harmonizes with the products, powerfully conveying the message that running becomes more fun with Andar.
The campaign will officially launch via TV commercial on the afternoon of May 9, and will expand across various platforms, including official social media, outdoor advertisements and digital channels.