Juventus Sparks Confusion After Posting BLACKPINK Concert Video on Official Social Media

On July 10, Juventus FC surprised fans worldwide by uploading a video from a BLACKPINK concert to the club’s official social media account, sparking widespread confusion, amusement, and debate.

The unexpected post, which appeared on the verified page with over 60 million followers, featured footage from BLACKPINK’s recent world tour stop at Goyang Sports Complex in South Korea.

The video, seemingly recorded by the Juventus social media administrator during the concert, was not tied to any known sponsorship, collaboration, or marketing campaign between the Italian football giant and the global K-pop sensation. What made the post especially noteworthy was the candid caption: “No one here knows I work for Juventus. Yes, I’m a K-pop fan. I love BLACKPINK. No one can judge me.”

This message made it clear that the post was driven by personal fandom, not club policy — a rare, if not unprecedented, move for a professional sports organization.

Fan reactions poured in immediately. Korean netizens expressed confusion. “Why is BLACKPINK on Juventus’s official account?” Meanwhile, international fans with overlapping interests welcomed the crossover, “I love both Juventus and BLACKPINK this is perfect.”

However, not all responses were positive. Some users questioned the professionalism of using a corporate platform for personal fan content, with comments like: “Fire the admin” and “Was this account hacked?” gaining traction.

The post led many to speculate whether the administrator acted without authorization, blurring the line between personal passion and brand management.

As of now, Juventus has not removed the video or issued a formal response. There’s no indication of disciplinary action, but the situation has ignited a broader discussion about the role of personal identity in managing global brands.

While some may see this as a harmless or even heartwarming crossover, the incident raises important questions about social media boundaries and the global influence of K-pop. BLACKPINK’s appearance on a leading European football club’s official page even unofficially is a testament to their massive cultural reach.

Whether seen as a misstep or a bold expression of fandom, Juventus’s BLACKPINK post has become a viral example of how digital culture continues to dissolve traditional boundaries between industries, fans, and professionals.