The first half of 2025 has exposed a sobering truth: K-pop girl groups are losing their grip on Korea’s major music charts. Despite big-budget comebacks and high expectations, groups like (G)I-DLE, ILLIT, and LE SSERAFIM failed to secure lasting positions in the top ranks. Only IVE and aespa held steady in the top 10 with “Rebel Heart” and “Whiplash,” respectively.
According to data from the Korea Music Content Association, only four girl groups reached the weekly top 10 between January and June 21—a steep drop from 2023, when names like NewJeans, STAYC, FIFTY FIFTY, and more were charting consistently.
In contrast, co-ed rookie group ALLDAY PROJECT surprised the industry by debuting at No. 1 on Melon’s notoriously tough daily chart with “Famous.” Their rapid rise points to a shift in audience preferences toward co-ed groups, soloists, and unconventional acts. While groups like BABYMONSTER and NMIXX made brief appearances, most struggled to maintain momentum. Even promising mid-tier debuts like Hearts2Hearts and KiiiKiii saw underwhelming results despite heavy promotion.
Album sales echoed the trend. IVE’s Attitude dropped by over 260,000 units compared to their previous album, while LE SSERAFIM’s Crazy fell from 970,000 to 670,000. Though (G)I-DLE’s Good Thing saw a small increase, the overall numbers signal a slowdown.
Industry experts blame multiple factors from political fatigue and the HYBE-ADOR feud to changing entertainment habits. Short-form video, OTT content, and sports programming are drawing attention away from traditional idol promotions. “Music is now consumed in 15-second clips,” one critic noted, emphasizing the appeal of soloists and groups better suited to these trends.
Reactions are divided. Some fans agree that the girl group boom is cooling, while others argue the narrative is overblown, noting that newer groups are still building loyal followings. As K-pop continues to evolve, girl groups must adapt—or risk being left behind.
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