Kim Jong-kook on Song Ji-hyo in Lingerie “No Special Feelings, She Looked Like a Businesswoman”
On the January 19 broadcast of SBS’s “Running Man”, actress Jeon So-min, actor Choi Daniel, sports stars Kim Ha-yoon and Park Hye-jeong made guest appearances. During the opening segment, the members shared updates, with Song Ji-hyo’s lingerie photoshoot becoming the main topic of interest.
Song Ji-hyo recently launched her own lingerie brand and served as its model, showcasing various poses in the photoshoot. Known for her simple and easygoing image, Song Ji-hyo surprised many by revealing her toned figure and glamorous side, presenting a striking transformation. Modeling the lingerie she designed herself, she confidently embraced bold exposure, embodying her role as a passionate CEO. Her transformation left a strong impression on fans and colleagues alike.
The “Running Man” cast had mixed reactions to the photoshoot. Haha expressed surprise, “Is this it? This is my first time seeing the shoot.” Yoo Jae-suk chimed in, “Haven’t you seen it? There are even bolder ones out there.”
Smiling, Song Ji-hyo shared, “Since it was lingerie, I shot boldly, and I noticed there were a few people this morning who couldn’t make eye contact with me.” Kim Jong-kook remarked indifferently “It’s no big deal. Today, you just seem like a businesswoman”, eliciting laughter. Yang Se-chan praised “I liked it. I saw everything. It turned out great” and humorously recalled Song Ji-hyo’s detailed poses.
Meanwhile, Song Ji-hyo’s lingerie brand Nina Ssong launched on December 29, 2024. This marks an important milestone for Song Ji-hyo as she embarks on a new challenge as a CEO. She revealed that she meticulously prepared for the launch over eight years, reflecting her thorough and cautious nature. Nina Ssong is characterized by its neat, simple designs and affordable prices, gaining considerable interest from the public.
