Kim Soo-hyun’s Agency Scrambles to Rewrite the Story: Persuading Kim Sae-ron’s Former Acquaintances for a Press Conference?
Kim Soo-hyun’s side is reportedly meeting with former staff members of late Kim Sae-ron‘s former agency and some of her acquaintances, attempting to persuade them to hold a press conference.
This has sparked speculation that they may have gathered documents and evidence suggesting that Kim Sae-ron’s tragic death was not solely due to Gold Medalist’s demand for a 700 million KRW (approximately 482,000 USD) repayment, but was influenced by multiple other factors.
Is Gold Medalist Collecting Evidence?
According to an entertainment industry insider on March 19, “Through various channels, it appears that Gold Medalist has verified certain materials and data that allow them to infer Kim Sae-ron’s schedule and state of mind in the months leading up to her death. They have also met with several people who could corroborate this and are currently persuading one or two key figures to come forward for an interview or press conference.”
With the YouTube channel Garo Sero Research Institute fiercely supporting Kim Sae-ron’s family, Gold Medalist finds itself struggling to refute every allegation or dramatically overturn the situation in one swift move. However, remaining passive is not an option either. As their reputation takes a severe hit, marked by over ten advertising contracts being terminated and ongoing projects facing disruptions, they appear to be pivoting toward a strategic counteroffensive.
Their approach seems to hinge on carefully curated, fact-checked materials designed to shift public perception while treading cautiously to avoid further provoking the deceased or her grieving family. Rather than engaging in direct confrontation, their crisis management strategy appears to focus on damage control, aiming to alleviate their own grievances without provoking the bereaved family and fans.
Kim Soo-hyun’s Three-Pronged Crisis Management Plan
Currently, Kim Soo-hyun’s team is tackling the crisis through a structured, three-pronged response:
- Legal Team: A dedicated law firm is serving as the central command, handling all legal matters and strategy.
- Media & Advertising Monitoring Team: A management team is closely tracking news coverage, public sentiment, and the impact on brand partnerships.
- Crisis Management Team: An internal-external crisis response team is actively working behind the scenes, meeting with Kim Sae-ron’s former agency staff and close acquaintances. Their goal appears to be retracing her final months, fueling speculation that they may have uncovered crucial testimonies and evidence.
The Mystery of Kim Sae-ron’s U.S. Trip Before Her Passing
One of the key findings they may have obtained is Kim Sae-ron’s two-week trip to the U.S. in January, just one month before her death.
At the time, Kim Sae-ron uploaded a photo with a man and captioned it “Marry,” which led to widespread speculation about her marriage before she later deleted the post. This was later dismissed as a misunderstanding. Reports now suggest that the man in the photo was a Korean-American employee at a U.S. company, and that the trip was actually for wedding preparations.
If this information is confirmed, the claim made by Kim Sae-ron’s family, that she passed away due to Gold Medalist’s debt demands and Kim Soo-hyun cutting off contact, could lose some credibility.
An industry insider commented, “Gold Medalist, now on the defensive, is desperate to escape the narrative that places all the blame on Kim Soo-hyun. The question is whether they possess a ‘smoking gun’ strong enough to shift public opinion while still showing respect to the bereaved family.”
However, concerns are rising that if Kim Soo-hyun does not issue a sincere apology, this attempt to clear his name may only escalate the controversy further.
