Kim Soo-hyun & Kim Sae-ron’s Alleged Past Relationship Controversy: Another Victim of the ‘Prada Curse’?
On March 10, a shocking revelation regarding the alleged relationship between Kim Sae-ron and Kim Soo-hyun surfaced, igniting intense discussions online. As the news spread, conversations about the so-called “Prada Curse” gained momentum once again, with netizens speculating about its eerie pattern.
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What Is the Prada Curse?
An urban legend that has been circulating for years suggests that celebrities who become ambassadors for Prada are eventually embroiled in major scandals. This pattern, whether coincidental or not, has led netizens to speculate that Prada’s ambassadorship comes with an unexpected risk.
Some of the most notable figures linked to this so-called curse include:
- Zheng Shuang: Caught in a surrogacy scandal that led to her boycotting in China.
- Li Yifeng: Involved in a shocking prostitution scandal.
- Irene (Red Velvet): Faced controversy over allegations of workplace bullying.
- Chanyeol (EXO): Was rumored to have been involved in personal relationship scandals.
- Cai Xukun: Recently made headlines with a secret pregnancy controversy.
- Kai Ko: Arrested for drug use, which significantly affected his career.
- Karina (aespa): Faced scrutiny over a dating scandal with actor Lee Jae-wook.
Kim Soo-hyun Faces a Similar Fate
Kim Soo-hyun was officially announced as Prada’s newest brand ambassador on December 19, 2024. However, on March 10, 2025, the YouTube channel GaroSaero reported that he had allegedly been in a romantic relationship with Kim Sae-ron for six years, beginning in 2015. At that time, Kim Sae-ron was just 16 years old, while Kim Soo-hyun was 30. The claims emerged following a now-deleted social media post by Kim Sae-ron and a leaked statement reportedly written by her.
This latest controversy has only reinforced the infamous “Prada Curse,” as yet another of the brand’s ambassadors finds themselves caught in scandal. Whether this pattern is mere coincidence or an uncanny trend remains a hot topic of debate among netizens worldwide.
