Recently, renowned fashion magazines Vogue Italia and Teen Vogue have highlighted Lisa (BLACKPINK) significant role in popularizing the Labubu plush toy, sparking a worldwide surge in demand and establishing the plush as a must-have cultural icon.
Labubu, a quirky and adorable character plush originally designed by Korean illustrator Steven Lee, had a modest fan base before Lisa’s enthusiastic and visible endorsements propelled it onto the global stage. Her frequent appearances with Labubu-themed merchandise and accessories in social media posts, live performances, and fan events have captured the hearts of millions worldwide.
According to Vogue Italia, Lisa’s influence extends beyond the realm of music, seamlessly bridging fashion, pop culture, and collectibles. The magazine praised her “instinctive ability to spot and amplify niche trends,” noting how her endorsement transformed Labubu from a niche item into an international phenomenon embraced by fans and fashion insiders alike.
Similarly, Teen Vogue emphasized Lisa’s role in shaping global youth culture, noting that her passionate promotion of Labubu plushes has fueled an entire wave of fandom that crosses national boundaries and age groups. Teen Vogue wrote that Lisa’s involvement has elevated Labubu into a symbol of youthful creativity and playful self-expression.
Labubu’s rise in popularity illustrates how Korean indie artists and small creative projects are increasingly gaining worldwide attention through the power of global pop culture icons like Lisa. The plush character’s cute yet unconventional design resonates with fans who seek unique and expressive collectibles, making it a natural fit for the vibrant and style-conscious BLACKPINK audience.
Lisa’s enthusiasm for Labubu is evident through her frequent social media shares and collaborations with brands that incorporate the character into fashion and lifestyle products. This cross-industry appeal has helped Labubu merchandise sell out rapidly in markets across Asia, Europe, and the Americas, solidifying its position as a coveted item.
Industry analysts note that Lisa’s backing of Labubu has translated into significant commercial success for the brand and its creators. Sales of Labubu-related products have soared, and the plush toy now features prominently in global pop culture merchandise lists. More importantly, Lisa’s endorsement underscores the growing influence K-pop idols hold in shaping consumer trends and cultural movements worldwide.
With BLACKPINK’s unparalleled international reach and Lisa’s distinct style and charisma, Labubu’s popularity is expected to continue rising. The collaboration between indie artistry and mainstream celebrity influence represents a new era of cultural exchange and innovation in the global market.