On June 22, through Baby DONT Cry’s official account, P Nation stated, “We are aware that the teaser video for the debut title track ‘F Girl’ has raised concerns among certain members of the public and fan community. We deeply regret any discomfort or concern this may have caused, and we offer our heartfelt apologies to those affected.”
Baby DONT Cry (members: Yihyun, Kumi, Mia, Beni) released the teaser video for their debut title track “F Girl” on June 20. The teaser features one member approaching a cashier and placing a small, wrapped package on the counter—one that visually resembles a condom brand. When the male cashier gives her a disapproving look, she opens the package to reveal a candy, which she then places in her mouth. Though intended to be cheeky or ironic, the scene drew immediate backlash online for its inappropriateness, especially given that three out of the four group members are under 20.
As it became known that the members are minors, criticism against the producer and agency intensified. The group is produced by Jeon Soyeon, leader of Cube Entertainment’s group I-DLE.
In response, P Nation explained, “‘F Girl’ contains the message of embracing one’s authentic self and moving beyond externally imposed standards, such as A-F letter grades or labels. The opening scene of ‘F Girl’ teaser 1 was intended to convey a playful and rebellious tone through imagery such as chewing gum and holding a lollipop. We express with the utmost clarity that there was never any intent to sexualize this scene. Furthermore, we affirm that the full music video contains no provocative or sexualized content of any kind.”
P Nation continued, “Nevertheless, in order to avoid further misunderstanding or concern, and with full respect for the feedback received from our audience, we have made the decision to remove the scene in question from the ‘F Girl’ music video, reflecting our commitment to safeguarding the members of Baby DONT Cry and to embracing the voice of the fan community.”
The agency also clarified the use of cherry imagery, which had come under scrutiny, “We would also like to address the use of the cherry as a symbol for Baby DONT Cry. The cherry was chosen to embody vibrancy, boldness, and youthful energy—qualities that reflect the group’s identity. As it is widely embraced as a positive and lively symbol across global brands and creative content, we approached its use with the same intention. At no point did we consider or reference any interpretations beyond this positive spirit.”
Baby DONT Cry is scheduled to officially debut with their first single “F Girl” on June 23 at 6 PM KST.
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