MEOVV hasn’t even marked its first debut anniversary, but member Ella is already turning heads—not for music chart success, but for landing a major luxury endorsement. On May 1, it was officially announced that Ella had been chosen as Miu Miu’s newest brand ambassador.
While many fans were thrilled, praising Ella’s sophisticated visuals and fashion potential, the announcement triggered heated debate in online communities
Critics argue that while visuals and styling matter in fashion, brand deals like these used to go to established stars not idols with minimal discography and short group history.
Still, some netizens are defending Miu Miu’s choice, noting Ella’s high-fashion look and strong Gen Z appeal, which fit the brand’s aesthetic direction.
- Wow, I really thought it looked great on her at the last fashion show.
- She gives off the vibe of the old Babyface models, like Gemma Ward or someone like that. Anyway, it suits her perfectly.
- Even if the group doesn’t rise as expected, it seems like being a “Teddy spoon” (someone born with privileges) is the best. Luxury brand ambassadors are guaranteed a spot.
- I thought she had a Chanel vibe, but Miu Miu works well too.
- With such a unique face, she can pull off any brand and make it her own.
In an era where luxury fashion moves fast and idols are marketed as lifestyle icons as much as performers, it’s clear that musical success is no longer the only metric.
Whether it’s a bold vision or premature promotion, Ella’s appointment has people talking—and for both K-pop and fashion, that’s already half the goal.
