SM will introduce Hearts2Hearts on February 24 with an 8-member lineup, offering a distinct concept from their seniors, aespa, and evoking memories of Girls’ Generation.
Meanwhile, Starship is preparing to debut KiiiKiii, though details about the lineup and debut date remain undisclosed. Starship has revealed part of the new group’s concept through their official SNS, posting content on platforms like Instagram, X, and TikTok, sparking curiosity among K-pop fans.
Despite aespa and IVE’s strong popularity, entertainment companies need to develop new “growth drivers” to ensure long-term success and diversify the K-pop industry.
While some fans worry that the debut of new groups may reduce support for existing ones, the rapid launch of new idols is becoming an inevitable strategy. The trend of generational shifts is accelerating, and the excitement surrounding these new groups is growing.
