NewJeans Wraps Up Role as Incheon Airport Customs Ambassador Amid Ongoing Legal Disputes

NewJeans has officially concluded their tenure as promotional ambassadors for the Incheon Airport Customs Office, ending a partnership that began in March 2023. As reported by Newsis on July 15, Incheon Airport Customs confirmed that the girl group’s ambassador contract has come to an end. While there were discussions with ADOR, NewJeans’ agency, about extending the role, both parties ultimately agreed that continuing the ambassadorship would not be feasible.

This development comes after months of speculation. Reports in March already hinted that the customs office was considering a replacement for the role. Complicating the situation was the legal turmoil that erupted just a month into NewJeans’ ambassadorship—when ADOR CEO Min Hee-jin entered into a public dispute with parent company HYBE. The ongoing conflict significantly hampered NewJeans’ ability to carry out their duties as public ambassadors.

As NewJeans steps down, the spotlight now turns to who will take over the role at Incheon Airport Customs.

Meanwhile, the legal tension surrounding ADOR and NewJeans continues. The third court hearing concerning the validity of NewJeans’ exclusive contracts is set for July 24, drawing attention not just from fans but also the broader entertainment industry.