NewJeans to Simultaneously Open “Supernatural” Pop-Up Stores in Korea and Japan on June 26th
According to the agency ADOR on June 20th, the “Supernatural POP-UP” will take place at Line Friends Square Myeongdong and Line Friends Square Shibuya starting from June 26th.
IPX (formerly Line Friends), NewJeans IP’s official product business partner, is collaborating on this pop-up. The event will feature products created in collaboration with renowned figures in the cultural and artistic world, including Murakami Takashi and Hiroshi Fujiwara.
Fans can look forward to products that combine NewJeans’ NJ Tokki with Murakami Takashi’s signature Murakami Flower, such as plush keyrings, plush cushions, bags and pouches. Additionally, adorable items like keyrings, smart tok and pin badges, featuring sketches of each member by Murakami Takashi, enhanced with IPX’s creative touch, are set to capture fans’ interest.
The collaboration with Hiroshi Fujiwara is also expected to be highly popular. Items like T-shirts, bandanas, ball caps and backpacks, featuring NewJeans’ team name and member names written in Korean, English and Japanese by Fujiwara himself, will be available.
The Shibuya pop-up will also offer an interactive media experience space, providing fans with an immersive encounter with the characters and artists.
The pre-reservation for “Supernatural POP-UP” starts on June 21st at 11 AM and is expected to be highly competitive. Earlier this month, the pop-up held at Line Friends Square Sinsa to commemorate the release of NewJeans’ double single “How Sweet” saw its pre-reservation slots filled within 20 minutes on the first day.
NewJeans’ Japanese debut single “Supernatural” is set to be released on June 21st at 1 PM. On the same day, NewJeans will perform the title track “Supernatural” for the first time on Fuji TV’s morning show “Mezamashi TV”. Hyein, who had to pause her activities due to a foot injury sustained during practice in April, will participate in schedules other than music broadcasts and performances flexibly.
