NewJeans vs. ADOR: Aftermath of Court Ruling… “The Truth Will Soon Be Revealed”

On March 21, the Seoul Central District Court’s Civil Division 50 (Presiding Judge Kim Sang-hoon) accepted ADOR’s request for an injunction to preserve its status as the group’s agency and prohibit the members from signing independent advertising contracts.

As a result, NewJeans members cannot engage in independent entertainment activities, including music promotions, TV appearances, and advertising deals, without ADOR’s approval. The court stated, “NewJeans has not sufficiently proven the grounds for terminating their exclusive contract,” affirming that “ADOR’s contract remains valid.”
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NewJeans: “We Respect the Court’s Decision, But the Truth Will Be Revealed”
NewJeans’ representatives strongly opposed the ruling, stating, “While we respect the court’s decision, it does not fully reflect the members’ complete loss of trust in ADOR.”
They further argued, “Due to the nature of the injunction process, there was insufficient time to fully present the factual details to the court,” adding, “The injunction is merely a temporary decision, and we will prove the legitimacy of contract termination in the main lawsuit.”

NewJeans is set to actively argue for the validity of their contract termination during the main trial hearing scheduled for April 3. They emphasized, “This legal battle with ADOR is not just a financial matter but a fight to protect our dignity and rights.”
ADOR: “We Hope for a Sincere Dialogue with NewJeans”
Meanwhile, ADOR welcomed the court’s ruling and expressed hope for mending its relationship with NewJeans. “We deeply appreciate the court’s wise judgment and will do our best to ensure that NewJeans continues to grow with ADOR,” the agency stated.

They added, “We hope to meet with the members soon for an open and sincere discussion” and reaffirmed their commitment to supporting NewJeans’ activities and maintaining ongoing collaboration.
NewJeans to Proceed with Hong Kong Concert
NewJeans is set to perform at their scheduled concert in Hong Kong on March 23. Although the event will proceed under ADOR’s management in accordance with the court’s decision, NewJeans’ side clarified, “We are participating out of necessity to keep our promise to the fans.”

As the concert approaches, attention is focused on how the conflict between NewJeans and ADOR will unfold. The main lawsuit on April 3 is expected to play a crucial role in determining NewJeans’ path toward independence.
What will be the final outcome of the dispute between NewJeans and ADOR? The support of fans is more important than ever.