Previously on June 17, Puma announced BLACKPINK’s Rosé as the brand’s global ambassador, drawing massive attention. Additionally, it revealed a campaign featuring Rosé, who wore a Puma sports jacket and the PUMA sneakers.
So far, it seems like Puma’s decision to collaborate with Rosé has been an extremely smart move, as ever since the announcement, Puma has ranked 1st for the sneaker sales category on Douyin (the Chinese version of Tiktok).
Moreover, the Puma Palermo – a sneaker line that Rosé won in her video with Puma, has sold out entirely in China, not only just on Douyin but on every other online shopping platforms like Tmall and JD.
Fans of Rosé in China have also unveiled their receipts for the purchase, proving the sales power of Rosé in the nation after just one week.
Source: X, K Crush
