Starting from a small company burdened with debt, SEVENTEEN has, after 10 years of activity, risen to become K-pop’s new “million-seller king”. Over the past two years, the group has repeatedly broken revenue records. Their mini album “FML” was a phenomenal hit, selling over 6.2 million copies—making SEVENTEEN the first Korean artist in history to reach this milestone. Subsequent albums like “Seventeenth Heaven”, “17 Is Right Here” and “Spill The Feels” also ranked high on K-pop’s million-seller charts.
In addition to album sales, SEVENTEEN has embarked on nonstop tours, selling out dozens of concerts globally especially in Asia. In May 2024, SEVENTEEN filled Nissan Stadium in Japan for two nights with 140,000 fans as part of their “Follow” tour. They’ve also performed at major global festivals such as Glastonbury (UK), Lollapalooza Berlin, and most recently, Mexico’s largest music festival Tecate Pa’l Norte. Even in their 10th year, with some Korean members beginning their military service, SEVENTEEN continues to flourish. Thanks to their large number of members, they’re able to maintain a full schedule without disruptions.
With their current fame, it’s no surprise that SEVENTEEN’s members earn a significant income—from performance fees, album and tour revenue sharing, to brand endorsements. Recently, members Hoshi and Jeonghan drew attention for purchasing multi-billion-won properties in some of Korea’s most exclusive complexes. But one of the richest members remains incredibly low-key: leader S.Coups.
SEVENTEEN is now among the top-tier K-pop groups leading the Hallyu wave, and their festival appearance fees can reach into the hundreds of millions of won, depending on the event. As the group’s overall leader (SEVENTEEN is divided into three units, each with its own leader), S.Coups is presumed to receive a significant share of the group’s profits. He exudes the charisma of a true leader and is often known to gift his members with presents and even money.
As a self-producing idol group, SEVENTEEN members—including S.Coups—actively participate in songwriting. Earlier this year, S.Coups became the third SEVENTEEN member (after Woozi and Vernon) to be officially listed as a member of the Korea Music Copyright Association (KOMCA). This recognition not only highlights his talent but also hints at substantial copyright royalties contributing to his income.
Beyond music, S.Coups holds a master’s degree in business administration from Anyang University. According to various sources, he’s a savvy investor in stocks, further increasing his wealth to potentially immeasurable levels. Although there is little media coverage on his real estate or investment portfolio, fans are certain that the singer possesses a massive fortune at the age of 29.
S.Coups’ wealth often stuns netizens especially when he’s seen wearing watches worth hundreds of millions of won. His collection includes a piece valued at $315,000, equivalent to the cost of a luxury apartment, alongside countless other high-end, luxury timepieces. Earlier this year, he was spotted driving a striking red Ferrari, further proving the impressive scale of his personal assets.
S.Coups has become a role model for many fans: a multi-talented artist, a warm-hearted older brother to 12 members, and a sharp-minded businessman with a staggering fortune.