Shin Se-kyung Captures Global Hearts in BTS Jin’s “Don’t Say You Love Me” MV
Actress Shin Se-kyung has become a global sensation once again, following her appearance in BTS Jin’s emotionally-charged music video Don’t Say You Love Me—the title track of his second solo mini-album.
Despite limited screen time, her nuanced, dialogue-free performance struck a powerful chord with fans, earning her the affectionate nickname “Se-kyung unnie” across social media.
The music video, set against the scenic backdrop of Singapore, delivers a poetic short-film-like experience, anchored by Shin Se-kyung’s expressive gaze and elegant emotional control. With no spoken lines, her ability to convey depth and pain through the subtlest changes in her expression made her a core emotional anchor of the storyline.
To thank fans for their enthusiastic response, The Present Company released a series of behind-the-scenes photos, showcasing the actress’s quiet intensity on set. In one shot, she’s seen pensively staring out a window, while another captures her reviewing footage with focused professionalism. Her natural beauty in soft light drew comments like, “Every frame looks like a movie,” and “She tells a whole story with her eyes.”
Following the MV’s release, “Se-kyung unnie” began trending on X (formerly Twitter), with fans sharing reactions such as:
- “It felt like a short film.”
- “Brief but deeply impactful.”
- “Her presence transformed the entire mood.”
A representative from Shin’s agency shared,
“Although it was a short shoot, Shin Se-kyung approached each scene with sincere preparation and focus. These behind-the-scenes photos offer a rare, intimate look at her dedication as an actress.”
Her performance in Don’t Say You Love Me has reignited interest in her acting career just ahead of her next project, the upcoming spy thriller film Humint. Fans and industry insiders alike are eager to see how her emotional range, so clearly displayed in just a few minutes of screen time, will translate to a full-length feature.