SM Entertainment Faces Backlash Over Alleged Editing of aespa Giselle’s Cleavage

SM Entertainment is currently facing criticism after fans noticed what appears to be photo editing in aespa Giselle’s photocard, specifically regarding her cleavage.
The controversy began when Giselle revealed a selfie version of her photocard during a recent video call fansign. The selfie, although slightly different in composition, closely matched her official photocard insert same outfit, hairstyle, makeup, and angle.

In the official insert, Giselle stuns with platinum blonde hair and a stylish vest top. However, what caught fans’ attention was the clear difference in her cleavage visibility between the original selfie and the distributed card. In the version Giselle showed on the call, her cleavage was more prominent, leading many to speculate that SM Entertainment had digitally altered the image to minimize or remove it.

The comparison quickly went viral on X (formerly Twitter), amassing over a million views, with fans expressing a mix of confusion and disappointment. “Why censor something so natural?” questioned one fan. “She’s an adult and should have control over how she presents herself.”
Others, however, offered alternate explanations. Some speculated that Giselle might have used a binder or adjusted her shirt between shots, or that she personally requested the edit for comfort or privacy reasons.
As of now, SM Entertainment has not released an official statement, and without confirmation, it’s unclear whether the edit was the company’s decision or made at Giselle’s request.
Still, the incident has sparked renewed discussion around body autonomy, image control, and female representation in K-pop—a topic that continues to resonate deeply with global fans.