The Inner Beauty of Song Hye-kyo: “Declined Ad Renewal & Donated Scholarships in Private”

Actress Song Hye-kyo is once again drawing attention not for a new drama or film, but for her quietly noble actions from the past that have recently come to light.
Refused to Renew Real Estate Advertising Contract
It all began with a comment on the YouTube web variety show “Fairy Jaehyung,” featuring Song Hye-kyo in a January episode. One netizen wrote, “This story about Hye-kyo is too precious for me to keep to myself,” and shared an impressive anecdote.

According to the post, a professor once sent letters to celebrity endorsers of real estate ads, criticizing the influence of their appearance fees on inflated apartment prices. “All the other celebrities ignored the letter, but Song Hye-kyo was the only one who responded, and she even chose not to renew her contract for the real estate ad,” the netizen claimed.
Quietly Awarded Scholarships to Avoid Embarrassing Students
Another touching story dates back around 20 years, when Song Hye-kyo was shooting a commercial that involved giving a scholarship to a financially struggling student. The original plan was to film the scene, but Song Hye-kyo allegedly objected. “She thought it might embarrass the student at such a sensitive age, so she chose to deliver the scholarship privately, off-camera,” the comment continued.

Netizens are deeply touched, leaving comments like, “She’s amazing,” “Her heart is as beautiful as her face,” “She’s always been so thoughtful,” and “This needs to be known she’s perfect.”
As one comment put it: “She’s had depth and generosity since she was young.” These resurfacing anecdotes paint Song not just as a celebrity, but as someone with genuine compassion a true angel in disguise.